Territory: United Kingdom
Years In Business: 4
Industry: Online/Digital Advertising & Marketing Services
Minimum sales experience required: Demonstrable experience of selling
advertising and media placement
Customer Type: B2B Advertising Sales
Sales Skills: Face-To-Face, Consultative
Average sales Cycle: 1-2 months
Commission: 20% + residual
Training provided: Full training, Sales, Marketing materials and support provided
Contract Length: Long Term Sales Partnership
Independent Sales Reps: Please read the interview below and if you are interested in connecting with this company please send a short introductory email to email@example.com and reference: PB-0517-GB in the subject line.
This is an exciting opportunity for freelance self-employed sales professionals with experience in advertising and media sales to partner with a company that is paving the way for the future of online/live 24/7 television viewing. With a number of channels – many featuring well known celebrity presenters – catering for every taste, exciting partnerships in the pipeline with some of the biggest players and most recognised faces in the industry, this is truly an exciting opportunity too good to miss.
Please Tell Potentially Interested Freelance Sales Agents About Your Company
Our company is a 24/7 lifestyle television network that is the first entirely ultra high definition, fully interactive, long-form, broadcast-quality TV network available globally on every screen in every format. Our network offers experiential lifestyle television series and programs complemented by relevant opt-in interactive advertising and comprises of niche channels in the realms of gastronomy, travel, home & garden, fashion & beauty, health & fitness, music & entertainment, property, and motoring.
Our company is a true trailblazer in its ﬁeld – an original, long-form lifestyle content creator with many exciting partnerships in the pipeline. We are paving the way for a television revolution together with our cutting edge technology partners, and have staked our claim as the ﬁrst true 4K 'Entertainment Everywhere’ lifestyle network.
Our network endeavours to be at the vanguard of live streaming premium programming via multiple special interest channels reﬂecting the true 24-hour television network model that has as yet been replicated by any strictly online network. In an effort to proliferate our programs, we are also rolling out a collection of native apps tailored to various ubiquitous ‘connected’ platforms, including iOS, Android, OTT devices, game boxes, smart TV’s and subscription-based services.
As our channels will largely be free to watch, our company monetises via targeted, relevant interactive advertising (in various formats) and product placement with deep analytics. Interactive advertising affords advertisers a number of beneﬁts, including an ability to sell – from reservations to digital or physical goods, opportunities to engage (think social, increased dwell time, incentive opportunities, geo-targeting), to spread a brand message strictly locally or even globally, and increased audiences and brand afﬁnity.
Sponsorship opportunities are also available by channel, series, episodes, and segments. VOD (video on demand) and subscription offerings will be made available, as well.
Why Should Professional Self-Employed Sales Reps Choose To Work With Your Company?
By 2016, more than 60% of homes will use IP (Internet Protocol) to watch some portion of the 5.5 hours of premium video content currently on TV. – Nielson, 2014 Most Online Video Watched Is Now Premium, Long-Form Content
—Ooyala, 2012 > Video advertising spend reached £325m last year as one of the fastest growing forms of digital advertising.
—IAB (Internet Advertising Bureau UK)> TV advertising spend, comprised of spot, sponsorship, product placement, advertiser funded programming and broadcaster VoD revenue, is forecast to amount to some £5.2bn this year – again a record high.
Sales agents have the opportunity to get in on the ground ﬂoor of a television and advertising revolution.
The potential client base for affordable, engaging, measurably successful advertising is quite vast, spanning the landscape from large product manufacturers and experiential companies keen to spread general brand awareness down to local consumer direct businesses servicing speciﬁc communities. Inventory is abundant and ever-increasing with the content created, so there is ample room for multiple, full-time freelance sales agents working within the same sector.
Sales agents with existing clientele may very well be able to complement their portfolios with cost-effective interactive advertising opportunities available on the most proliﬁc medium – the Internet. Though selling broadcast advertisements may be uncharted territory for some sales agents, armed with proven efﬁcacy, an abundance of interactive demos and premium programs within and around which to sell, the low barrier of entry and an array of genres to which they may cater, it should prove to be a straightforward sell for adept sales people, particularly those with publisher advertising sales experience.
What Does The Sales Cycle Of Your Services look like?
Advertising and marketing services are usually closed within a time frame of 1-2 months, however can be longer for higher value deals, such as sponsorships. Contracts for on-going ad campaigns and sponsorship deals are realistic and obviously more desirable; however, the bread and butter of this business model is low-cost, quality interactive advertising (spot ads) & marketing (product placement) sold in volume. For deﬁned campaigns they vary between contracts and single project contracts, but the goal remains to look long term to develop lasting relationships and generate on-going repeat business.
Do You Provide Independent Sales Reps With Training?
Training will be provided so as to enable freelance sales reps to create bespoke examples for their prime prospects. Business to business sales and/or consultancy will be a major advantage. Sales Reps working in partnership with us are provided with the materials needed to sell our services effectively, including a portfolio of interactive demos, a channel line-up and case studies which can be utilised to help close the sale.
What Type Of Freelance Sales People Are Best Suited To This Opportunity?
Ideally, freelance sales agents would come from a publisher advertising sales background; however, this is not essential. Knowledge of – or at a minimum willingness to embrace – new technologies is imperative. Ownership of a smart phone, tablet and television would be advantageous.
An ability to identify more forward-thinking, socially aware, open-minded brands and businesses will lend well to expediting the sales cycle, as the process of education may ultimately prove to be too time consuming.
Being a proﬁcient wordsmith would also be useful for introductory emails – although templates and copy will be provided – in cases when customisation is necessary.
Tenacious types with an entrepreneurial spirit and penchant for avant-garde ﬁt the role best, as opposed to those who prefer status quo.
Please Tell Freelance Sales Professionals About Your Commission Structure And Payment Terms
Sales agents will receive a 20% commission on all new business closed. We also offer residual commissions on repeat business and upsales. Sales commissions will be paid the tenth day of each month for orders accepted and paid by clients during preceding period. Prices vary according to the service, and in many instances different services are combined to provide a cohesive marketing campaign so the order value and residual commission opportunities increase.
Are you interested in being introduced to this company?
If you are a self-employed sales rep and are interested in an introduction to this company, please send a short introduction email to firstname.lastname@example.org along with a link to your LinkedIn profile (required) and reference: PB-0517-GB in the subject line.
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