You can find a direct link to Lorna's exciting opportunity by clicking here!
1. Where did the inspiration for Diverse Roles come from?
It was after a recruitment training workshop that I became inspired to start my own recruitment business. Having been a legal secretary working with all sorts of agencies for many years, I felt that recruitment was a perfect fit. I’d also taught adult enterprise for some time, so I was quite confident I could set out on my own. I decided on the name because it reflects what we’re all about: promoting diversity within the workplace. And that’s where our motto comes from too: "diverse roles for diverse people".
2. Tell us a little about your expertise in the sales recruitment arena
I’ve worked with many recruitment agencies over the years, so I’ve seen how the industry operates from both a candidate’s and agency’s perspective. I also picked up a few tips from colleagues and friends within the industry, including one close mentor with over 25 years’ worth of industry experience. Even after all this time, I’m still learning something new every day!
3. Can you tell us about some of your past work?
Working as a new startup has been quite challenging, and so far we’ve relied on clients already familiar with our work. Promoting diversity in the workplace continues to be our USP. Statistics have shown that only 37% of recruiters hire with diversity in mind. We would like to improve upon that and are reaching out to prospective clients via a mix of meetings, cold calls, and emails. We’ve placed diverse and talented candidates from legal, secretarial, and office administration sectors into industries like law firms, accountancy, and construction for both permanent and temporary roles.
4. What made you consider working with independent sales agents?
As a new startup, it makes a lot of business sense to work with agents on a commission basis. Skilled CommissionCrowd agents that possess industry experience, B2B contacts, and selling skills can help us bring in a lot more contacts. We turned to your platform to increase our brand awareness and promote our business to a wider audience.
5. What sets your service apart from the competition?
Our service is unique in its dedication to promoting diversity in the workplace. We live in a diverse society, so shouldn’t our workplace be diverse too? We want clients to recognize the benefits that a diverse workplace can bring to their businesses. Our talented candidates have been screened and tested in their areas of expertise. We also offer a first class and friendly service at a highly competitive rate. As a small business, we provide personal care and attention to our clients’ staffing needs from start to finish.
6. What are your plans for the future of Diverse Roles?
Our business’ main concern is steady growth. Looking forward, we hope to double the profits we make in our first year. We want to get in a position where we can employ additional support staff and concentrate on marketing and growing our business.
7. What are your best-selling services and why?
Our primary employment comes from secretarial and general office support staff, such as legal secretaries. These are areas of work that I have a lot of experience in. I know the skills to look for and the questions to ask each candidate. I’m confident I can find the best people for the job.
8. Have you received any recognition or awards for your products?
Not yet, but we hope to soon! We’re working towards linking up with various diversity groups and attending events to raise awareness.
9. Describe your typical sales cycle and process.
Typically, an agent is provided with a list of contacts and a sales script describing the business in question. The script also provides a list of questions for potential clients. The agent then makes contact via email or, preferably, phone. A follow-up call or email is then made within two days to set up a meeting face-to-face or over FaceTime/Skype. At this point, the agent uses her selling skills to get the client interested in our service. Assuming everything goes well, the client then invites us to make a placement for either permanent, temporary, or contract staff, based on what he needs.
Once that’s done, I then receive full details of the job description, contact person, et cetera from the agent. We then make a contact with the client; send through our terms and conditions, and begin finding the right candidate for the vacancy. We do this by advertising, searching CV databases, screening, testing, and finally introducing the right candidate to our client. If the client accepts the candidate, he then pays us within 14 days of acceptance. We provide our sales agents with a 25% commission, and then the cycle begins again.
Alternatively, agents working with their own leads can apply their own selling strategies.
10. How do you currently bring in new business and win contracts?
We currently bring in new business by liaising with clients we know from previous work experiences. We also cold call and email potential clients. We attend networking events and speak to as many people as we can to broaden our message. We follow up on calls and emails, arrange to meet potential clients, and are active on social media.
Interested in more? Learn more about Lorna's opportunity or submit an application by following this link!